“From a technical perspective, the recession is very likely over at this point,” Federal Reserve Chairman, Ben Bernanke told a conference at the Brookings Institution. But “it’s still going to feel like a very weak economy for some time.”

So how does this help revenue generation for those of us in a struggling industry and a weak economy?

It doesn’t.

Affirmations have long been a tool that I’ve used in business, in sales and in life.  Affirmations remind me daily of the ‘fight’.  The fight that I’m in…..that we’re in, to not just survive but to flourish; to be successful.

Some of my personal affirmations are……

‘In it to win it’

‘Keep your eyes on the prize’

How about this one?  ‘Battle, Breath, Believe’

OR

‘It’s not how good you are; it’s how bad you want it’.

How BAD do I want it?  This affirmation alone is so powerful.  It challenges me on a daily basis to look at my self, my goals and my drive.

I’m reminded that in any sales environment, it is up to me to sell the customer on what I believe is the best solution for them.  It is up to me to show the value, the features and benefits and to transfer the passion…..the energy to the customer.  Whether it’s a publisher looking for new revenue streams or a customer interested in leveraging content but not real sure of the endless possibilities.  Transferring the energy increases revenue.  It secures a sale.

Affirmations may be corny, but for my sales team, they’ve proven to be effective tools to keep us focused and to close more deals.

In this challenging economy it is more important now than ever to run an effective marketing campaign to grab what you can when you can.

Utilizing variable data printing you create a effective way to send a targeted message that is relevent for each person. Content and images are customized for a one on one message creating attention and drawing your prospect or customer to your marketing message. With variable print you:

•  increase response rate
•  mail less
•  provide a rapid turnaround  
•  increase the efficiency of communication
•  track response rate
•  reduce inventory

The returns for variable data printing are 10-15 times greater than standard direct mail. Working with Wright’s Reprints you will gain a broader relationship. We understand it is all about effectiveness. Wright’s Reprints is a partner who understands you want revenue growth, customer retention and new customer acquisition. We will give the tools and measurements to watch your progress and aid you to meet your revenue objectives.

Contact Michelle Wolfe at mwolfe@wrightsreprints.com

Ho, Ho, no not that Season.  It is time for the Fall Trade Show season.  Wright’s Reprints has historically made trade shows a focus as we strategically plan our Marketing efforts for the publishers we represent.

Next up on the calender is the CEDIA EXPO, and preparations are already underway.  At six weeks prior to a show will  target exhibitors on multiple fronts.  For this show we have developed an email campaign designed to drive traffic back to our CEDIA Product Menu.  This will enable exhibitors an opportunity to choose from a variety of product options from the publications most important to that marketplace.  In addition, our Content Coordinators personally contact clients from our propritory database to insure that we reach all possible prospects.

Our goal is to insure that each exhibitor gains the maximum ROI for their show investment.  We can assist in delivering a coordinated marketing effort using 3rd party testimonials.  This would include traditional products such as Reprints, and Eprints, however no Trade show effort is complete without having a great looking booth and of of course the all important follow up.  Wright’s Reprints can help you in both of these area’s as we create banners, counter cards to make a statement in your booth.  Postcards with direct mail fulfilment options can put you in touch with your precious new sales leads.  Please make sure to check out a sampling of our ancillary products as you prepare for your next show.

Would you go fishing for marlin in the middle of the street?  Would you go deer hunting in a submarine?  How about grocery shopping at the Museum of Natural History?  Quite obviously the answer to all of these is a resounding “no!”  And as ridiculous as the proposition may be for any of the aforementioned scenarios, they all make about as much sense as a salesperson (or sales company for that matter) looking for business where there is none to be had.

But what’s even more ridiculous is the way some companies actually ignore prime business opportunities by sheer oversight or for lack of a better word…  neglect.  In the reprint industry, I see this on a daily basis and it never ceases to baffle me.  Specifically folks, I’m referring to trade shows.  That’s right, trade shows…  The place where billions of dollars are allocated annually by companies near and far, for the sole purpose of learning more about their respective industries, making contacts, increasing sales, keeping apprised of the latest news and networking in general.  The very place that marketing plans and strategies take full effect.  Whether it’s via displays, booths, posters, banners, flyers, videos or any other modem.  Trade shows work hand in hand with many a marketing scheme.  Would you so agree?

If so, then would that not make them a virtually unparalleled platform for the sale of reprinted content?  Whether it’s reprints, plaques, posters, counter cards, flyers and banners, or even awards and award logos.  Wouldn’t it appear that trade shows offer a prime opportunity for the use of reprints as well as many licensing opportunities as well?  Yet in all of my years in this industry, why is it that I have yet to come across another “reprint company” attending a trade show that doesn’t have something to do with publishing?  Regardless of the market:  automotive, marine/boating, home theatre/hi-tech, computer/mobile, medical, pharmaceutical, and so on…  the same has always been the case.  Namely that Wright’s Reprints is the only reprint company making any true effort, not only to help prepare for, but to also to attend and support these respective shows.  Seriously, if I had a dime for every time someone has commented on our presence at an event where no other reprint company has been, I would be typing this blog from a laptop on a beach somewhere while sipping some sort of alcohol out of some sort of fruit (hold the umbrella please).

If I were a magazine publisher in the process of determining a new reprint partner, one of my initial questions would definitely have to surround any prospective reprint company’s trade show attendance or experience in my market’s shows.  “Do you attend CES?  APEX/SEMA?  The Shot Show?  The OTC?  How about the Dealer Expo?  Miami (and Ft. Lauderdale) Boat Shows?”  If the answer is anything other than “yes,” well that my friends, should definitely “cull the herd” a bit. 

At Wright’s Reprints, we make it a point to not only identify all of the trade shows and conferences in our respective markets; But the proper investment of time and energy is made to market for, attend and follow up on said events.  Publishers:  Can you say the same about your reprint company?