I recently sat down with 2 of my top and most veteran inside sales reps to see what their thoughts are in terms of strategy shifts within our business and industry.

Here’s what Donna Summers and Jennifer Martin of Wright’s Reprints had to say……

Managing copyright content doesn’t come without challenges.

Over the last 10 years – our office has received steady streams of inquiries from companies looking to utilizing “positive” press and “product reviews” to enhance their marketing strategies & campaigns.   Companies purchased traditional hardcopy reprints leveraging strong editorial to get their message across, understanding the requirements of paying to use the edit and for the publications brand.

Within the most recent 6 to 12 months we’ve noticed a large shift in how businesses understand the value of press.  Far too many companies are either not utilizing the value of third-party endorsements or do not fully understand the impact made by published content.

Many companies are re-thinking the ways in which they leverage content.

Our solutions are evolving based upon the needs and requests of the new ‘ever-changing’ market.  Thus, became the licensing of individual publication brands.  Linking to articles, pull quotes, and product packaging allows instant usage that can be licensed and monetized accordingly.  Our staff is well trained in thinking globally (BIG not small) and works with end users to assist them with identifying and meeting their marketing needs.