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Tis the Season

Written on August 11
by Nick Iademarco

Ho, Ho, no not that Season.  It is time for the Fall Trade Show season.  Wright’s Reprints has historically made trade shows a focus as we strategically plan our Marketing efforts for the publishers we represent.

Next up on the calender is the CEDIA EXPO, and preparations are already underway.  At six weeks prior to a show will  target exhibitors on multiple fronts.  For this show we have developed an email campaign designed to drive traffic back to our CEDIA Product Menu.  This will enable exhibitors an opportunity to choose from a variety of product options from the publications most important to that marketplace.  In addition, our Content Coordinators personally contact clients from our propritory database to insure that we reach all possible prospects.

Our goal is to insure that each exhibitor gains the maximum ROI for their show investment.  We can assist in delivering a coordinated marketing effort using 3rd party testimonials.  This would include traditional products such as Reprints, and Eprints, however no Trade show effort is complete without having a great looking booth and of of course the all important follow up.  Wright’s Reprints can help you in both of these area’s as we create banners, counter cards to make a statement in your booth.  Postcards with direct mail fulfilment options can put you in touch with your precious new sales leads.  Please make sure to check out a sampling of our ancillary products as you prepare for your next show.