“From a technical perspective, the recession is very likely over at this point,” Federal Reserve Chairman, Ben Bernanke told a conference at the Brookings Institution. But “it’s still going to feel like a very weak economy for some time.”

So how does this help revenue generation for those of us in a struggling industry and a weak economy?

It doesn’t.

Affirmations have long been a tool that I’ve used in business, in sales and in life.  Affirmations remind me daily of the ‘fight’.  The fight that I’m in…..that we’re in, to not just survive but to flourish; to be successful.

Some of my personal affirmations are……

‘In it to win it’

‘Keep your eyes on the prize’

How about this one?  ‘Battle, Breath, Believe’

OR

‘It’s not how good you are; it’s how bad you want it’.

How BAD do I want it?  This affirmation alone is so powerful.  It challenges me on a daily basis to look at my self, my goals and my drive.

I’m reminded that in any sales environment, it is up to me to sell the customer on what I believe is the best solution for them.  It is up to me to show the value, the features and benefits and to transfer the passion…..the energy to the customer.  Whether it’s a publisher looking for new revenue streams or a customer interested in leveraging content but not real sure of the endless possibilities.  Transferring the energy increases revenue.  It secures a sale.

Affirmations may be corny, but for my sales team, they’ve proven to be effective tools to keep us focused and to close more deals.