Wright's Media News
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Wrights Media Inks Deal With Red 7 Media
Aug 1, 2010The Woodlands, TX and Norwalk, CT - August 1, 2010 - Wright's Media announces an agreement to serve as the exclusive 3rd party licensing agent for Red7Media. Wright's Media will add the Red7Media portfolio of publications to the list of over 700 titles that they currently represent. This partnership will combine the strengths of Wright's Media, the foremost content licensing provider with the brand equity and strong content of Red7Media. Representing the leader in the event and media industry will allow Wright's Media to leverage its strategic solutions in an effort to maximize Red7Media's content and brand. "We're pleased to be working with Wrights Media. We feel strongly that our high-quality content is an asset that we can leverage in our markets both to provide our customers with access to our content and brand assets, as well as an opportunity for us to generate incremental revenues. Wrights has a strong track record in working with media companies to monetize content through licensing, and demonstrated an understanding of our markets and how best to work with us to achieve our revenue goals", said Kerry Smith, President and CEO, Red7Media.
About Red 7 Media
Red 7 Media (www.red7media.com) is a business media and information company serving the event and media industries. Among the company's market-leading brands are (in the event industry) Event Marketer, Event Design, Best Events, and EXPO magazines, as well as the Event Marketing Summit, Best Event Expos and Event Design Summit conferences. In addition, the company manages the Event Marketing Institute and the Exhibit Designers & Producers Association. In the media industry, the company's leading brands are FOLIO Magazine and Audience Development, as well as the FOLIO Show, and a series of ConnexLive hosted-buyer events.
About Wright's Media
Wright's Media is a full-service multi-media company specializing in reselling content and licensing intellectual property in the magazine publishing industry. Regardless of whether the content is B2B, B2C or Consumer, Wright's excels in creating customized content management programs generating revenue through licensing logos or awards, reprints, eprints and a host of other ancillary products and services adding to the publisher's bottom line.
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