 Variable-data printing
VDP is an effective form of print on-demand, where text, graphics and images may be changed from one printed piece to the next. The reponse rates can increase from 200% to 400% over tradional static printing. |
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 PURL (personalize URL)
PURLs are personalized URLs pre-generated for each recipient. These URLs take recipients to customized landing pages. This method can improve response rates up 400% to 800% over traditional static printing.
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 QR Codes
These codes are printed on transitory media and when captured by your cell phone, it sends the recipient to a designated web site. This is just another innovative technology of increasing marketing response rates.
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